A comprehensive series of regional retail sales reports, providing an in-depth look at the factors driving fresh potato performance across eight distinct markets across the United States. This new resource equips category managers and produce teams with region-specific, actionable insights to refine assortment, promotion, and merchandising strategies regionally.
Read SummaryAs a powerhouse in produce sales, potatoes account for 9.7% of total produce pounds and 21.1% of all vegetable pounds, making them the top seller in fresh vegetables by volume.
Read Summary Download ReportThe Path to Purchase study helps determine where and how consumers are interacting with marketing to drive retail sales.
Read Summary Download ReportGrocery retailers sell more potatoes by volume than any other vegetable. Knowing how potatoes impact the overall basket size—as well as what drives consumers to buy more potatoes —helps plan for long-term future sales.
Read Summary Download ReportUse this guide to educate employees and customers alike on the storage, handling, nutrition, and cooking methods of the various kinds of potatoes. This guide also provides insight into who is buying each different kind of potatoes, why they are buying that kind of potatoes, and how you can appeal to each demographic. You can then use the data to direct retail messaging both in-store and online to create stronger displays, more targeted and timely promotions, and social media engagement.
Read Summary Download ReportThis merchandising best practices study was conducted in partnership with IRI. This study reveals key tactics top grocery retailers are using to optimize their assortment, displays, and promotions related to fresh potatoes to drive growth for an already top-performing commodity.
Read Summary Download ReportPotatoes USA partnered with Kantar Insights Consulting to understand consumer shopping habits for each category of potatoes at retail. This research summarizes how those habits impact consumer potato purchases.
Read Summary Download ReportA guide to help those fulfilling online orders swap out a fresh potato option if a specific type is not available.
Read Summary Download ReportA guide to help those fulfilling online orders swap out a type of potato if a specific one ordered is out of stock or unavailable.
Read Summary Download ReportTo understand shopping habits for all potato categories at retail, Potatoes USA partnered with Kantar Insights Consulting to conduct a total store potato study. This study identified detailed opportunities for all potatoes throughout the store.
Read Summary Download ReportThe Path to Purchase study helps determine where and how consumers are interacting with marketing to drive retail sales.
Read Summary Download ReportDisclaimer: You are navigating to a website maintained by a third party and are about to leave the Potatoes USA web site. The external link should not be considered an endorsement by Potatoes USA of the third-party web site or the company or organization that owns it, and Potatoes USA is not responsible for the accuracy or nature of the content of the linked web site.
