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Research Reports

Potato Virtual Shopper Guide

Date: 2021

Topic: Retail Insights


A guide to help those fulfilling online orders swap out a type of potato if a specific one ordered is out of stock or unavailable.



  • Use: Available in various textures, chips are typically used as a snack or side.
  • Substitution: Choose a chip in a similar texture with similar oils and flavors.

Dehydrated Potatoes

  • Use: Typically used as a quick option for cooking for families, individuals, or traveling.
  • Substitution: Find a form and flavor similar to the original that the consumer ordered or a refrigerated potato option.

And More!

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Potato Retail Toolkit


Use this guide to educate employees and customers alike on the storage, handling, nutrition, and cooking methods of the various kinds of potatoes. This guide also provides insight into who is buying each different kind of potatoes, why they are buying that kind of potatoes, and how you can appeal to each demographic. You can then use the data to direct retail messaging both in-store and online to create stronger displays, more targeted and timely promotions, and social media engagement.

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