Skip to main content

Research Reports

Potato Virtual Shopper Guide

Date: 2021

Topic: Retail Insights


A guide to help those fulfilling online orders swap out a type of potato if a specific one ordered is out of stock or unavailable.



  • Use: Available in various textures, chips are typically used as a snack or side.
  • Substitution: Choose a chip in a similar texture with similar oils and flavors.

Dehydrated Potatoes

  • Use: Typically used as a quick option for cooking for families, individuals, or traveling.
  • Substitution: Find a form and flavor similar to the original that the consumer ordered or a refrigerated potato option.

And More!

Download Report

Additional Retail Insights Reports

Read Summary

Total Store Study


To understand shopping habits for all potato categories at retail, Potatoes USA partnered with Kantar Insights Consulting to conduct a total store potato study. This study identified detailed opportunities for all potatoes throughout the store.

Download Report

You are leaving the Potatoes USA website

Disclaimer: You are navigating to a website maintained by a third party and are about to leave the Potatoes USA web site. The external link should not be considered an endorsement by Potatoes USA of the third-party web site or the company or organization that owns it, and Potatoes USA is not responsible for the accuracy or nature of the content of the linked web site.

Continue to New Site Cancel