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Research Reports

Potato Virtual Shopper Guide

Date: 2021

Topic: Retail Insights

Objective:

A guide to help those fulfilling online orders swap out a type of potato if a specific one ordered is out of stock or unavailable.

Highlights:

Chips

  • Use: Available in various textures, chips are typically used as a snack or side.
  • Substitution: Choose a chip in a similar texture with similar oils and flavors.

Dehydrated Potatoes

  • Use: Typically used as a quick option for cooking for families, individuals, or traveling.
  • Substitution: Find a form and flavor similar to the original that the consumer ordered or a refrigerated potato option.

And More!

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Additional Retail Insights Reports

Read Summary
2019

Total Store Study

Objective:

To understand shopping habits for all potato categories at retail, Potatoes USA partnered with Kantar Insights Consulting to conduct a total store potato study. This study identified detailed opportunities for all potatoes throughout the store.

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