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Research Reports

Fresh Potato Virtual Shopper Guide

Date: 2021

Topic: Retail Insights


A guide to help those fulfilling online orders swap out a fresh potato option if a specific type is not available.



  • Description: Thick skin with light and fluffy center
  • Substitution: Yellow, Red, and White


  • Description: A variety of russets, yellows, reds, and purples in either regular or petite sizes
  • Substitution: Petite, Yellow, Red, and White

And More!

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Additional Retail Insights Reports

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Total Store Study


To understand shopping habits for all potato categories at retail, Potatoes USA partnered with Kantar Insights Consulting to conduct a total store potato study. This study identified detailed opportunities for all potatoes throughout the store.

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