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Research Reports

Fresh Potato Virtual Shopper Guide

Date: 2021

Topic: Retail Insights

Objective:

A guide to help those fulfilling online orders swap out a fresh potato option if a specific type is not available.

Highlights:

Russet

  • Description: Thick skin with light and fluffy center
  • Substitution: Yellow, Red, and White

Medley

  • Description: A variety of russets, yellows, reds, and purples in either regular or petite sizes
  • Substitution: Petite, Yellow, Red, and White

And More!

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Additional Retail Insights Reports

Read Summary
2019

Potato Retail Toolkit

Objective:

Use this guide to educate employees and customers alike on the storage, handling, nutrition, and cooking methods of the various kinds of potatoes. This guide also provides insight into who is buying each different kind of potatoes, why they are buying that kind of potatoes, and how you can appeal to each demographic. You can then use the data to direct retail messaging both in-store and online to create stronger displays, more targeted and timely promotions, and social media engagement.

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