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Research Reports

Potato Retail Toolkit

Date: 2022

Topic: Retail Insights

Objective:

Use this guide to educate employees and customers alike on the storage, handling, nutrition, and cooking methods of the various kinds of potatoes. This guide also provides insight into who is buying each different kind of potatoes, why they are buying that kind of potatoes, and how you can appeal to each demographic. You can then use the data to direct retail messaging both in-store and online to create stronger displays, more targeted and timely promotions, and social media engagement.

Highlights:

What’s inside:

  • Potatoes 101
  • Nutrition information
  • Why potatoes matter to retailers
  • Merchandising best practices
  • Promotions
  • Resources
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