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PATH TO PURCHASE STUDY

Date: 2019

Topic: Retail Insights

Objective:

The Path to Purchase study helps determine where and how consumers are interacting with marketing to drive retail sales.

Highlights:

  • 84% Know they are buying potatoes before they go shopping.
  • 66% Know what type of potato they are going to buy prior to the shopping trip.
  • Consumers are using online resources, previous experience, and in-store engagement to drive their decisions to buy potatoes.
    • The top interactions driving purchases are secondary displays, recipes, circulars in-store and online, smartphones, social media, and signage.
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