Skip to main content

Research Reports

View All

PATH TO PURCHASE STUDY

Date: 2019

Topic: Retail Insights

Objective:

The Path to Purchase study helps determine where and how consumers are interacting with marketing to drive retail sales.

Highlights:

  • 84% Know they are buying potatoes before they go shopping.
  • 66% Know what type of potato they are going to buy prior to the shopping trip.
  • Consumers are using online resources, previous experience, and in-store engagement to drive their decisions to buy potatoes.
    • The top interactions driving purchases are secondary displays, recipes, circulars in-store and online, smartphones, social media, and signage.
Download Report

Additional Retail Insights Reports

Read Summary
2019

Total Store Study

Objective:

To understand shopping habits for all potato categories at retail, Potatoes USA partnered with Kantar Insights Consulting to conduct a total store potato study. This study identified detailed opportunities for all potatoes throughout the store.

Download Report

You are leaving the Potatoes USA website

Disclaimer: You are navigating to a website maintained by a third party and are about to leave the Potatoes USA web site. The external link should not be considered an endorsement by Potatoes USA of the third-party web site or the company or organization that owns it, and Potatoes USA is not responsible for the accuracy or nature of the content of the linked web site.

Continue to New Site Cancel