PATH TO PURCHASE STUDY
Date: 2019
Topic: Retail Insights
Objective:
The Path to Purchase study helps determine where and how consumers are interacting with marketing to drive retail sales.
Highlights:
- 84% Know they are buying potatoes before they go shopping.
- 66% Know what type of potato they are going to buy prior to the shopping trip.
- Consumers are using online resources, previous experience, and in-store engagement to drive their decisions to buy potatoes.
- The top interactions driving purchases are secondary displays, recipes, circulars in-store and online, smartphones, social media, and signage.
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