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Research Reports


Date: 2019

Topic: Retail Insights


The Path to Purchase study helps determine where and how consumers are interacting with marketing to drive retail sales.


  • 84% Know they are buying potatoes before they go shopping.
  • 66% Know what type of potato they are going to buy prior to the shopping trip.
  • Consumers are using online resources, previous experience, and in-store engagement to drive their decisions to buy potatoes.
    • The top interactions driving purchases are secondary displays, recipes, circulars in-store and online, smartphones, social media, and signage.
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Additional Retail Insights Reports

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Potato Retail Toolkit


Use this guide to educate employees and customers alike on the storage, handling, nutrition, and cooking methods of the various kinds of potatoes. This guide also provides insight into who is buying each different kind of potatoes, why they are buying that kind of potatoes, and how you can appeal to each demographic. You can then use the data to direct retail messaging both in-store and online to create stronger displays, more targeted and timely promotions, and social media engagement.

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