This merchandising best practices study was conducted in partnership with IRI. This study reveals key tactics top grocery retailers are using to optimize their assortment, displays, and promotions related to fresh potatoes to drive growth for an already top-performing commodity.
Top-performing retailers are carrying more potato types than middle and bottom-performing retailers.
Top-performing retailers are designating more space to potatoes than the middle and bottom-performing retailers. To be exact, an average of fifteen feet is designated for all the fresh potato types. That is two feet more than middle-performing retailers and four feet more than bottom-performing retailers.
The top-performing retailers across the country are using price signs and marketing signs equally.
Use this guide to educate employees and customers alike on the storage, handling, nutrition, and cooking methods of the various kinds of potatoes. This guide also provides insight into who is buying each different kind of potatoes, why they are buying that kind of potatoes, and how you can appeal to each demographic. You can then use the data to direct retail messaging both in-store and online to create stronger displays, more targeted and timely promotions, and social media engagement.
Potatoes USA partnered with Kantar Insights Consulting to understand consumer shopping habits for each category of potatoes at retail. This research summarizes how those habits impact consumer potato purchases.
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