Date: 2021
Topic: Retail Insights
Potatoes USA partnered with Kantar Insights Consulting to understand consumer shopping habits for each category of potatoes at retail. This research summarizes how those habits impact consumer potato purchases.
The Path to Purchase study helps determine where and how consumers are interacting with marketing to drive retail sales.
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Grocery retailers sell more potatoes by volume than any other vegetable. Knowing how potatoes impact the overall basket size—as well as what drives consumers to buy more potatoes —helps plan for long-term future sales.
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Use this guide to educate employees and customers alike on the storage, handling, nutrition, and cooking methods of the various kinds of potatoes. This guide also provides insight into who is buying each different kind of potatoes, why they are buying that kind of potatoes, and how you can appeal to each demographic. You can then use the data to direct retail messaging both in-store and online to create stronger displays, more targeted and timely promotions, and social media engagement.
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