Date: 2021
Topic: Retail Insights
Potatoes USA partnered with Kantar Insights Consulting to understand consumer shopping habits for each category of potatoes at retail. This research summarizes how those habits impact consumer potato purchases.
As a powerhouse in produce sales, potatoes account for 9.7% of total produce pounds and 21.1% of all vegetable pounds, making them the top seller in fresh vegetables by volume.
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The Path to Purchase study helps determine where and how consumers are interacting with marketing to drive retail sales.
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Grocery retailers sell more potatoes by volume than any other vegetable. Knowing how potatoes impact the overall basket size—as well as what drives consumers to buy more potatoes —helps plan for long-term future sales.
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