Skip to main content

Research Reports

Regular to Heavy Potato Shoppers Guide

Date: 2021

Topic: Retail Insights


Potatoes USA partnered with Kantar Insights Consulting to understand consumer shopping habits for each category of potatoes at retail. This research summarizes how those habits impact consumer potato purchases.


  • Heavy potato shoppers purchase an average of over 142 potato products per year.
  • Heavy potato shoppers are worth 77% more than regular shoppers.
  • Heavy potato shoppers have an increased interest in recipes and promotions that include multiple potatoes.
Download Report

Additional Retail Insights Reports

You are leaving the Potatoes USA website

Disclaimer: You are navigating to a website maintained by a third party and are about to leave the Potatoes USA web site. The external link should not be considered an endorsement by Potatoes USA of the third-party web site or the company or organization that owns it, and Potatoes USA is not responsible for the accuracy or nature of the content of the linked web site.

Continue to New Site Cancel