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Research Reports

U.S. Potato Sales and Utilization Report

Date: 2021

Topic: Market Insights

Objective:

This report highlights the total U.S. Potato Utilization during the July 2020 – June 2021 marketing year (MY21). It shows the share of total utilization by product including frozen, fresh, chips, dehydrated, refrigerated, and others. The report also covers sales by product and channel and also compares retail channel sales to foodservice channel sales.

Highlights:

  • In total, there was a 6% decline in the utilization of potatoes grown in the U.S.
  • 40% of U.S. grown potatoes were utilized for frozen processing, followed by fresh processing at 25%, chip processing at 23%, and dehydrated processing at 7%.
  • Looking at sales of potatoes in the domestic market, comprised of domestically produced potatoes as well as imports, retail sales are up compared to three and five years ago
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Additional Market Insights Reports

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2019

Consumer Recipe Insights

Objective:

The Consumer Recipe Insights study looks at how consumers are using recipes, including what type of dish, meal, and occasion they are being used for. The study also looks at the different cooking skill levels and what each skill set is looking for in a recipe.

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Read Summary
2019

Consumer Attitudes and Usage

Objective:

The consumer attitudes and usage study is conducted annually to gather insights on U.S. consumers, evaluating their attitudes towards foods and their dietary choices. The study also measures attitudes toward potatoes. (Study fielded January 2021, online with 2,000 respondents.)

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