This report highlights the total U.S. Potato Utilization during the July 2020 – June 2021 marketing year (MY21). It shows the share of total utilization by product including frozen, fresh, chips, dehydrated, refrigerated, and others. The report also covers sales by product and channel and also compares retail channel sales to foodservice channel sales.
In total, there was a 6% decline in the utilization of potatoes grown in the U.S.
40% of U.S. grown potatoes were utilized for frozen processing, followed by fresh processing at 25%, chip processing at 23%, and dehydrated processing at 7%.
Looking at sales of potatoes in the domestic market, comprised of domestically produced potatoes as well as imports, retail sales are up compared to three and five years ago
The consumer attitudes and usage study is conducted annually to gather insights on U.S. consumers, evaluating their attitudes towards foods and their dietary choices. The study also measures attitudes toward potatoes. (Study fielded January 2022, online with 2,000 respondents.)
This is a comprehensive report depicting the potato category’s penetration on menus across different segments, dayparts, cuisines, and much more. The data is collected by Datassential, a leading food industry research firm.
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