Date: 2023
Topic: Market Insights
The Consumer Attitudes and Usage online study is conducted annually to gather insights on American consumers, evaluating their attitudes towards foods—potatoes in particular—and their dietary choices.
This study measures the potato volume data for both fresh and processed potatoes during the marketing year July 2022-June 2023 in the United States foodservice marketplace.
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This is a comprehensive report depicting the potato category’s penetration on menus across different segments, dayparts, cuisines, and much more. The data is collected by Datassential, a leading food industry research firm.
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The best way to understand restaurant patrons' habits and opinions about potatoes when dining out is to ask them. So we did! We surveyed 1,500 patrons, focusing on several key areas: expectations, as they relate to potatoes, the impact the “style” of a restaurant has on potato perceptions, and understanding potato usage, as well as the formats that are enjoyed.
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