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2023 Consumer Attitudes and Usage Study

Date: 2023

Topic: Market Insights

Objective:

The Consumer Attitudes and Usage online study is conducted annually to gather insights on American consumers, evaluating their attitudes towards foods—potatoes in particular—and their dietary choices.

Highlights:

  • Potatoes are America’s favorite vegetable for the 7th year in a row!
  • 80% of Americans eat potatoes every week, with 1/3 of them rating potatoes at least three times per week.
  • At home, consumers are more likely to eat their potatoes mashed, baked, or roasted.
  • When dining out, consumers are more likely to eat fries, hash browns, or potato chips.
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Additional Market Insights Reports

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2019

2022 Foodservice Patron Study

Objective:

The best way to understand restaurant patrons' habits and opinions about potatoes when dining out is to ask them. So we did! We surveyed 1,500 patrons, focusing on several key areas: expectations, as they relate to potatoes, the impact the “style” of a restaurant has on potato perceptions, and understanding potato usage, as well as the formats that are enjoyed.

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Read Summary
2019

2022 Foodservice Menu Trend

Objective:

This is a comprehensive report depicting the potato category’s penetration on menus across different segments, dayparts, cuisines, and much more. The data is collected by Datassential, a leading food industry research firm.

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Read Summary
2019

Consumer Attitudes and Usage

Objective:

The consumer attitudes and usage study is conducted annually to gather insights on U.S. consumers, evaluating their attitudes towards foods and their dietary choices. The study also measures attitudes toward potatoes. (Study fielded January 2022, online with 2,000 respondents.)

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