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Research Reports

2023 Consumer Attitudes and Usage Study

Date: 2023

Topic: Market Insights


The Consumer Attitudes and Usage online study is conducted annually to gather insights on American consumers, evaluating their attitudes towards foods—potatoes in particular—and their dietary choices.


  • Potatoes are America’s favorite vegetable for the 7th year in a row!
  • 80% of Americans eat potatoes every week, with 1/3 of them rating potatoes at least three times per week.
  • At home, consumers are more likely to eat their potatoes mashed, baked, or roasted.
  • When dining out, consumers are more likely to eat fries, hash browns, or potato chips.
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