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Research Reports

2023 Foodservice Volume Sales

Topic: Market Insights


This study measures the potato volume data for both fresh and processed potatoes during the marketing year July 2022-June 2023 in the United States foodservice marketplace.


  • While potato volume in foodservice remained relatively stable YOY, dollar sales are up $1.9 million due to inflation.
  • Operators are combatting inflation by reducing portion sizes.
  • Consumers are responding to high menu prices by refraining from ordering sides. This is resulting in slower-than-usual traffic for the foodservice industry, despite projections that it will grow to a $1 trillion sector by 2024.
  • Limited-service restaurants (LSRs) are contributing significantly to that growth, especially in the areas of shareables and lunch, where there is significant opportunity to drive more potato volume.
  • In times of constant change, potatoes can help provide a sense of stability for operators.
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2023 Foodservice Menu Trends


This is a comprehensive report depicting the potato category’s penetration on menus across different segments, dayparts, cuisines, and much more. The data is collected by Datassential, a leading food industry research firm.

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