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2023 Foodservice Volume Sales

Topic: Market Insights

Objective:

This study measures the potato volume data for both fresh and processed potatoes during the marketing year July 2022-June 2023 in the United States foodservice marketplace.

Highlights:

  • While potato volume in foodservice remained relatively stable YOY, dollar sales are up $1.9 million due to inflation.
  • Operators are combatting inflation by reducing portion sizes.
  • Consumers are responding to high menu prices by refraining from ordering sides. This is resulting in slower-than-usual traffic for the foodservice industry, despite projections that it will grow to a $1 trillion sector by 2024.
  • Limited-service restaurants (LSRs) are contributing significantly to that growth, especially in the areas of shareables and lunch, where there is significant opportunity to drive more potato volume.
  • In times of constant change, potatoes can help provide a sense of stability for operators.
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Additional Market Insights Reports

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2019

2023 Foodservice Menu Trends

Objective:

This is a comprehensive report depicting the potato category’s penetration on menus across different segments, dayparts, cuisines, and much more. The data is collected by Datassential, a leading food industry research firm.

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Read Summary
2019

2022 Foodservice Patron Study

Objective:

The best way to understand restaurant patrons' habits and opinions about potatoes when dining out is to ask them. So we did! We surveyed 1,500 patrons, focusing on several key areas: expectations, as they relate to potatoes, the impact the “style” of a restaurant has on potato perceptions, and understanding potato usage, as well as the formats that are enjoyed.

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