Topic: Market Insights
This is a comprehensive report depicting the potato category’s penetration on menus across different segments, dayparts, cuisines, and much more. The data is collected by Datassential, a leading food industry research firm.
Year after year, potatoes are one of the most consistently menued items in America—and 2023 is no exception, with potatoes appearing on nearly 83% of all U.S. restaurant menus. Menu inclusion continues to increase in fine dining, casual, and fast casual.
This study measures the potato volume data for both fresh and processed potatoes during the marketing year July 2022-June 2023 in the United States foodservice marketplace.
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The Consumer Attitudes and Usage online study is conducted annually to gather insights on American consumers, evaluating their attitudes towards foods—potatoes in particular—and their dietary choices.
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The best way to understand restaurant patrons' habits and opinions about potatoes when dining out is to ask them. So we did! We surveyed 1,500 patrons, focusing on several key areas: expectations, as they relate to potatoes, the impact the “style” of a restaurant has on potato perceptions, and understanding potato usage, as well as the formats that are enjoyed.
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