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Research Reports

2022 Foodservice Patron Study

Date: 2022

Topic: Market Insights


The best way to understand restaurant patrons' habits and opinions about potatoes when dining out is to ask them. So we did! We surveyed 1,500 patrons, focusing on several key areas: expectations, as they relate to potatoes, the impact the “style” of a restaurant has on potato perceptions, and understanding potato usage, as well as the formats that are enjoyed.


Top 3 Takeaways

  1. Restaurant patrons expect to see potatoes show up on menus
  2. Restaurant patrons are willing to pay a premium for potatoes
  3. Fries are most frequently ordered side item
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