2023 Foodservice Volume Sales
Topic: Market Insights
Objective:
This study measures the potato volume data for both fresh and processed potatoes during the marketing year July 2022-June 2023 in the United States foodservice marketplace.
Highlights:
- While potato volume in foodservice remained relatively stable YOY, dollar sales are up $1.9 million due to inflation.
- Operators are combatting inflation by reducing portion sizes.
- Consumers are responding to high menu prices by refraining from ordering sides. This is resulting in slower-than-usual traffic for the foodservice industry, despite projections that it will grow to a $1 trillion sector by 2024.
- Limited-service restaurants (LSRs) are contributing significantly to that growth, especially in the areas of shareables and lunch, where there is significant opportunity to drive more potato volume.
- In times of constant change, potatoes can help provide a sense of stability for operators.
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