Potatoes Drive Volume at Retail
Potatoes create growth opportunities for retailers. When potatoes are in a retail basket, the basket size is almost double what it would be without them. According to a product affinity study conducted by IRI, a retail basket is on average $79.49 and only $42.60 without potatoes.
Sharing the latest data, market insights, trends, research, and merchandising tips, as well as providing nutrition, storage, handling, and associate training helps ensure potatoes are available and promoted effectively to consumers to drive retail sales.
Through retail focused studies, recommendations were created for two impact aspects of the retail sector. A Shelving Recommendation Study and a Path to Purchase Study, both conducted by Kantar retail insights, discovered ways to connect with the retail consumer both inside and outside the store.
The Shelving Study was used to create Merchandising Best Practices for potatoes. There are recommendations around shelving placement, placement of potatoes within the store, the correct assortment, and secondary locations to improve the sales volume increase of potatoes.
The What Are You Eating?® campaign launched and is a main priority for Potatoes USA’s retail program. By partnering with retailers and their dietitian teams, potatoes are showing their importance as a nutrient dense vegetable year-round. While potato sales peak during the holidays, the What Are You Eating?® campaign gives retailers another reason to promote such a profitable commodity.