Domestic Consumer Initiative

Potatoes. Real Food. Real Performance®

Being your personal best isn’t just about how you train: it’s about what you eat. Potatoes provide the complex carbohydrate, potassium, and energy that athletes and consumers alike need to perform at their best.

The consumer campaign asks the question What Are You Eating?® and features real athletes who fuel with potatoes to perform at their personal best. Through social media and trusted influencers, the performance message is reaching a broad audience. Everyone from high schoolers to hard core athletes are seeing how they can benefit from the power of potatoes.

Photos from Consumer Initiative

Fueling Athletes in Real Time

Potatoes are the official vegetable of the Rock ‘n’ Roll Marathon series. Across the country, thousands of runners are learning about the performance benefits of potatoes and are being inspired to fuel with potatoes to perform at their personal best. This year runners are not only hearing about potatoes and performance – they are being fueled on course at the biggest Rock ‘n’ Roll Marathon races in the country including Las Vegas, Washington D.C, Nashville, and San Diego.

Team Potato

Team Potato is made up of ordinary and extraordinary athletes who are dedicated to performing their best athletically and in everyday life. New members are joining Team Potato every day to be part of a supportive and informative athletic community that is quickly growing. With irresistible perks like a full ride to the Humana Rock ‘n’ Roll Las Vegas Marathon and training opportunities, people are excited to be a part of Team Potato. These are active, everyday people who want to be their best and love to fuel themselves with potatoes.

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Join Team Potato!