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Research Reports

Marketing Year 2021 – Fresh Potato Sales

Date: 2021

Topic: Retail Sales

Objective:

Summary of fresh potato sales from Marketing Year 2021 (July 1, 2020 through June 30, 2021).

Highlights:

  • Dollar and volume sales remain above MY2019.
  • Yellow, petite, medley, and fingerling potatoes increased in both dollars and volume compared to MY2020.
  • 1-4 pound bags of potatoes are the only pack type that increased in dollars and volume compared to MY2020.
  • Value added potatoes such as trays, micro/steamers, and single wrapped increasesd in dollars and volume compared to MY2020.
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