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Research Reports

MARKETING YEAR 2020 – TOTAL POTATO SALES

Date: FY2020

Topic: Retail Insights

Objective:

Summary of total potato sales from Marketing Year 2020 (July 1, 2019 through June 30, 2020).

Highlights:

Total potato sales increased by 11% in dollars and 10% in volume. Every category, except deli-prepared sides, increased in both dollar and volume sales. Frozen, dehydrated, and canned potatoes saw double-digit increases in both dollar and volume sales. Potato chips and fresh potatoes make up the majority of volume sales, and both saw increases in dollars and volume.

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