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Research Reports

MARKETING YEAR 2020 – FRESH POTATO SALES

Date: FY2020

Topic: Retail Insights

Objective:

Summary of fresh potato sales from Marketing Year 2020 (July 1, 2019 through June 30, 2020).

Highlights:

Fresh potato increased 15% in dollar sales and 10% in volume sales compared to the previous year, July 2019-June 2020. All fresh potato types increased in volume sales, except for red and fingerling potatoes. Petite potatoes had the highest increase in dollar and volume sales. All pack sizes showed double-digit growth in dollar sales. Pack sizes greater than ten-pound bags saw an increase in excess of 20% in dollar and volume sales. Fresh potatoes had a larger dollar sales increase than any of the last five marketing years.

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