This is a comprehensive report depicting the potato category’s penetration on menus across different segments, dayparts, cuisines, and much more. The data is collected by Datassential, a leading food industry research firm, and is from 4,800 restaurant menus across the United States.
Potatoes are on 84% of foodservice menus
Potatoes show growth across breakfast and lunch
Potatoes appear most often as part of a combo meal
The top three potato dishes at foodservice are: fries, mashed potatoes, and potato salad
The top three trending potato dishes at foodservice are: loaded drums, potato bar, and tater drums
The best way to understand restaurant patrons' habits and opinions about potatoes when dining out is to ask them. So we did! We surveyed 1,500 patrons, focusing on several key areas: expectations, as they relate to potatoes, the impact the “style” of a restaurant has on potato perceptions, and understanding potato usage, as well as the formats that are enjoyed.
This is a comprehensive report depicting the potato category’s penetration on menus across different segments, dayparts, cuisines, and much more. The data is collected by Datassential, a leading food industry research firm.
The consumer attitudes and usage study is conducted annually to gather insights on U.S. consumers, evaluating their attitudes towards foods and their dietary choices. The study also measures attitudes toward potatoes. (Study fielded January 2022, online with 2,000 respondents.)
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