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2024 Foodservice Volume Sales

Topic: Market Insights

Objective:

This study measures the potato volume data for both fresh and processed potatoes during the marketing year July 2023-June 2024 in the United States foodservice marketplace.

Highlights:

The 2024 Foodservice Volumetric Report (July 2023 – June 2024), conducted annually by Technomic, Inc., on behalf of Potatoes USA, measures the total volume and dollar sales of potatoes in the foodservice industry. Key findings include:

  • Although potatoes saw a -1.6% change in volume sold compared to the previous year (fresh weight equivalent), potatoes continued to be America’s favorite vegetable.
    • The modest decline in volume was attributed to overall decreased traffic in restaurants and operators reviewing portion sizes.
  • The foodservice market value of potatoes was up 2.4% compared to the previous year.
  • The non-commercial sector (travel and leisure, colleges and universities, healthcare, etc.) saw a 1 million pound (fresh weight equivalent) increase in 2024.
    • The non-commercial sector represents 22% of total foodservice potato volume.

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Additional Market Insights Reports

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2019

2024 Foodservice Menu Trends

Objective:

This is a comprehensive report depicting the potato category’s penetration on menus across different segments, dayparts, cuisines, and much more. The data is collected by Datassential, a leading food industry research firm.

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