Date: 2020
Topic: Market Insights
The consumer attitudes and usage study is conducted annually to gather insights on U.S. consumers, evaluating their attitudes towards foods and their dietary choices. The study also measures attitudes toward potatoes, specifically along with potato usage and consumption. (Study fielded January 2020, online with 2,000 respondents.)
The potato remains America’s favorite vegetable with 73% of respondents saying they eat potatoes at least once a week. When asked what would motivate them to prepare potatoes at home, consumers stated:
The Consumer Attitudes and Usage online study is conducted annually to gather insights on American consumers, evaluating their attitudes towards foods—potatoes in particular—and their dietary choices.
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The Consumer Attitudes and Usage online study is conducted annually to gather insights on American consumers, evaluating their attitudes toward foods and dietary choices.
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This study measures the potato volume data for both fresh and processed potatoes during the marketing year July 2022-June 2023 in the United States foodservice marketplace.
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