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Research Reports

Consumer Attitudes and Usage

Date: 2020

Topic: Market Insights


The consumer attitudes and usage study is conducted annually to gather insights on U.S. consumers, evaluating their attitudes towards foods and their dietary choices. The study also measures attitudes toward potatoes, specifically along with potato usage and consumption. (Study fielded January 2020, online with 2,000 respondents.)


The potato remains America’s favorite vegetable with 73% of respondents saying they eat potatoes at least once a week. When asked what would motivate them to prepare potatoes at home, consumers stated:

  • Shorter cooking time
  • Ideas for new ways of cooking
  • Ideas with healthier nutrition
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