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2020-2021 Potato Volumetric Report

Date: 2021

Topic: Market Insights

Objective:

This study measures the potato volume data for both fresh and processed potatoes during marketing year July 2020–June 2021 in the United States foodservice marketplace.

Highlights:

  • The 2020/2021 marketing year experienced dramatic changes for the foodservice industry. These impacted sales of potatoes to this sector.
  • While restaurant sales took a significant hit in 2020/21, potatoes outperformed the foodservice industry as a whole.
  • Limited-service restaurants (LSR) continue to represent the largest share of foodservice potato volume.
  • Since MY19, frozen potatoes have gained 4 percentage points in volume share, now representing 64% of all potato products. Its concentration in the LSR segment has driven this share increase.
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Additional Market Insights Reports

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2019

2024 Foodservice Menu Trends

Objective:

This is a comprehensive report depicting the potato category’s penetration on menus across different segments, dayparts, cuisines, and much more. The data is collected by Datassential, a leading food industry research firm.

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