Keeping It Current is a periodic video series with short, topical conversations from the Potatoes USA staff. These provide you with information on what is happening in the world of potatoes in the U.S. and globally.
Preview the “Potato Pro” videos that are part of a new campaign geared toward consumers frustrated with what to prepare next after months of home cooking. The campaign is reaching thousands of consumers and athletes on social media - opening their eyes to the endless possibilities with potatoes and the performance benefits of potatoes. More…
Kayla Dome, Global Marketing Manager for Retail, shares findings from Potatoes USA’s total store potato study conducted with Kantar Insights Consulting. Listen and learn about opportunities for potatoes and products throughout the store. More…
Kendra Keenan, Global Marketing Manager for Foodservice, reviews frozen potato volume at foodservice and sheds light on the positive indications pointing to better times. More…
John Toaspern, CMO, provides insight from this year’s Sales and Utilization study of U.S. Potatoes. Watch the short video to better understand how and where potatoes are being sold in the United States. More…
Jill Rittenberg and Tiffany Thompson bring us up to speed with the progress of Team Potato and explain the positive impacts it is making for potatoes. More…
Chef RJ Harvey, Culinary Director demonstrates new, easy-to-implement concepts he has developed to help foodservice operators keep their customers coming back. More…
Kim Breshears and Tiffany Thompson team up to unveil the new international marketing campaign focused on encouraging people from around the world to buy more U.S. potatoes and U.S. potato products. More…
Kendra Keenan, Global Marketing Manager of Foodservice dives into the biggest potato trends on menus and shares where potatoes are projected to grow on menus. More…
Monica Heath, Vice President of Finance & Policy, reviews the fiscal year Potatoes USA budget and topline financials related to the organization’s upcoming office relocation, which was approved by the Potatoes USA board in July at our Summer Meeting. More…
Kendra Keenan, Global Marketing Manager for Foodservice, shares the Potatoes USA efforts to expand the use of potatoes by pizza chains. This paring holds huge potential for the potato industry and meets the demands of the current market place. More…
RJ Harvey, Culinary Director, shares different ways to cook potatoes in foil packets, great for camping trips and BBQs with the whole family. Potatoes make an ideal base for foil packet meals as they cook evenly and soak up flavor well. More…
John Toaspern, CMO, provides an overview of the current market situation in the U.S. and factors to consider going forward. More…
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