August 5, 2020
Cooking workshop boosts potato sales in Japan
Japanese consumers were treated to an online cooking workshop where their taste buds were tempted with mouthwatering U.S. potato recipes. Potatoes USA partnered with a popular Japanese online retailer, Cotta, to inspire consumers to cook with frozen and dehydrated potato products. Consumers learned how to make gnocchi with meat sauce, potato quiche, and candied shoestring potatoes. The results were impressive. The workshop was viewed more than 68,000 times, and Cotta reported an increase in U.S. potato product sales with dehydrated potato flake sales up nearly 50% over the same time last year.