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Research Reports

Potatoes Fuel Performance – Retail

Date: 2018


Consumers are looking for real, fresh and nutritious foods to include in their diets, which presents the perfect opportunity for retailers to capitalize on the universal love for potatoes and their value as the perfect performance fuel.


A nutritional powerhouse, potatoes are more energy packed than any other popular vegetable. Being a nutrient-dense carbohydrate, potatoes offer valuable protein, fiber, potassium and up to 30% of your daily value of vitamin C.

Easy to prepare and perfectly paired with any protein or other vegetable, potatoes lend themselves to convenient meal prep to fuel workouts throughout the week or can be whipped together with a few healthy ingredients in 30 minutes or less for a delicious meal.

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