2024 Regional Retail Sales Reports

Objective:

A comprehensive series of regional retail sales reports, providing an in-depth look at the factors driving fresh potato performance across eight distinct markets across the United States. This new resource equips category managers and produce teams with region-specific, actionable insights to refine assortment, promotion, and merchandising strategies regionally.

Highlights:

Key Takeaways by Region:

• California showed a strong preference for 5-pound bags and an increase in yellow potato sales, with medley potatoes also posting notable growth in volume.
• Great Lakes retailers saw year-over-year growth in dollar and volume sales, especially for yellow potatoes and smaller pack sizes.
• Mid-South volume remained steady, with medleys and petite potatoes outperforming national averages.
• Northeast data revealed strong consumer interest in red and yellow varieties, with bulk and value pack formats remaining popular.
• Southeast reported robust gains in dollar sales despite slight volume softening, suggesting room for premiumization and in-store marketing.
• South Central experienced one of the highest year-over-year growth rates in both dollar sales and volume, particularly in russets and value packs.
• Plains shoppers leaned into smaller pack sizes, while red and yellow potato categories held strong across both volume and dollar metrics.
• West led in total category dollar sales, with significant contributions from russets, yellows, and medleys, reinforcing a diverse demand profile.