News & Events

Keeping it Current Video Series

January 7, 2021

Keeping It Current is a periodic video series with short, topical conversations from the Potatoes USA staff. These provide you with information on what is happening in the world of potatoes in the U.S. and globally.

Consumers’ shopping habits shift at retail for all potato categories

Kayla Dome, Global Marketing Manager for Retail, shares findings from Potatoes USA’s total store potato study conducted with Kantar Insights Consulting. Listen and learn about opportunities for potatoes and products throughout the store.

Overcoming the challenges of home cooking

Preview the “Potato Pro” videos that are part of a new campaign geared toward consumers frustrated with what to prepare next after months of home cooking. The campaign is reaching thousands of consumers and athletes on social media – opening their eyes to the endless possibilities with potatoes and the performance benefits of potatoes.

Kendra - KIC - Frozen Potato Volume - use

Frozen potato volume slowly recovers in some foodservice segments

Kendra Keenan, Global Marketing Manager for Foodservice, reviews frozen potato volume at foodservice and sheds light on the positive indications pointing to better times.

Potato sales & utilization, the ‘what’, ‘where’, and ‘how much’ answered

John Toaspern, CMO, provides insight from this year’s Sales and Utilization study of U.S. Potatoes. Watch the short video to better understand how and where potatoes are being sold in the United States.

Will Team Potato break the internet?

Jill Rittenberg and Tiffany Thompson bring us up to speed with the progress of Team Potato and explain the positive impacts it is making for potatoes.

New loaded fry recipes to help foodservice operators

Chef RJ Harvey, Culinary Director demonstrates new, easy-to-implement concepts he has developed to help foodservice operators keep their customers coming back.

Discover the new international marketing campaign

Kim Breshears and Tiffany Thompson team up to unveil the new international marketing campaign focused on encouraging people from around the world to buy more U.S. potatoes and U.S. potato products.

Did you know, 84% of menus include potatoes?

Kendra Keenan, Global Marketing Manager of Foodservice dives into the biggest potato trends on menus and shares where potatoes are projected to grow on menus.

Potatoes USA maintains strong financial stance

Monica Heath, Vice President of Finance & Policy, reviews the fiscal year Potatoes USA budget and topline financials related to the organization’s upcoming office relocation, which was approved by the Potatoes USA board in July at our Summer Meeting.

Potatoes and pizza the perfect pairing for the times

Kendra Keenan, Global Marketing Manager for Foodservice, shares the Potatoes USA efforts to expand the use of potatoes by pizza chains. This paring holds huge potential for the potato industry and meets the demands of the current market place.

Potatoes, foil, heat and eat. It’s that simple.

RJ Harvey, Culinary Director, shares different ways to cook potatoes in foil packets, great for camping trips and BBQs with the whole family. Potatoes make an ideal base for foil packet meals as they cook evenly and soak up flavor well.

Domestic market update

John Toaspern, CMO, provides an overview of the current market situation in the U.S. and factors to consider going forward.

Winning more federal research dollars for the potato industry

John Lundeen, Research Director, gives an update on the impressive successes of the Potato Research Advisory Committee (PRAC) and its impact on the industry.

Share your voice as a Potatoes USA Board member

Blair Richardson discusses the importance of volunteering to serve as a member of the Potatoes USA Board of Directors and how the process works.

Chef RJ discusses potato innovation to increase demand

Chef RJ Harvey, Culinary Director, shares what he is doing to encourage both consumers and foodservice operators to expand their use of potatoes, especially during these challenging times. Chef RJ also provides insight into the 100+ recipes he has created and gives a quick recipe demo.

Finding opportunities among shifts in foodservice

Kendra Keenan, Global Marketing Manager for Foodservice, talks about the shifts in foodservice and how chefs and operators from across the globe are finding potato inspiration for their menus and getting more creative to drive sales.

New retail consumer emerges during the pandemic

Kayla Dome, Global Marketing Manager for Retail, discusses trends and retail shopping habits, both in-store and online, as well as how Potatoes USA is addressing the challenges and opportunities in this space for potatoes.

Consumer-focused activities

Jill Rittenberg, Global Marketing Manager, provides details on our consumer-focused activities to help consumers continue to have positive potato experience.

Potato research

John Lundeen, Research Director, discusses the exceptional efforts potato researchers are making across the country to keep our research programs on track. Tune in to hear the progress made on the National Fry Processor Trials and the National Chip Program.

More news from Potatoes USA

February 17, 2021