
Consumer
Potatoes are America’s favorite vegetable. The following resources answer many of the most commonly asked questions consumers have about potatoes while also providing useful resources that you may use in your marketing programs.
Handouts


2024 Consumer Attitudes and Usage of Food in General

Fresh Potato Label

Debunking Potato Myths
Media Coverage Snapshots

Potato Media Coverage Trends Report July 2023–June 2024

Potato Media Coverage Trends Report: Oct. 2021 – Sept. 2022

Potato Media Coverage Trends Report July 2021 – June 2022
Videos
Potato Nutrition
Cook Frozen Potatoes Like a Pro
Cook Red Potatoes Like a Pro
Cook Russet Potatoes Like a Pro
Potatoes. What Your Workout Needs.
The Stuff of Athletes? Potatoes.
Petite Potatoes Short
Purple Potatoes Short
Red Potatoes Short
Russet Potatoes Short
Yellow Potatoes Short
Fingerling Potatoes Short
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Also, check out the action behind Potatoes Fuel Performance: