Retail Sales Information

California showed a strong preference for 5-pound bags and an increase in yellow potato sales, with medley potatoes also posting notable growth in volume.

Great Lakes retailers saw year-over-year growth in dollar and volume sales, especially for yellow potatoes and smaller pack sizes.

Mid-South volume remained steady, with medleys and petite potatoes outperforming national averages.

Northeast data revealed strong consumer interest in red and yellow varieties, with bulk and value pack formats remaining popular.

Plains shoppers leaned into smaller pack sizes, while red and yellow potato categories held strong across both volume and dollar metrics.

South Central experienced one of the highest year-over-year growth rates in both dollar sales and volume, particularly in russets and value packs.

Southeast reported robust gains in dollar sales despite slight volume softening, suggesting room for premiumization and in-store marketing.

West led in total category dollar sales, with significant contributions from russets, yellows, and medleys, reinforcing a diverse demand profile.