Potato Retail Sales Volume Rises in July-September 2024

November 4, 2024

Most Categories See Volume Increases, Overall Dollar Sales Remain Stable

DENVER (November 4, 2024) – U.S. retail sales volume of potatoes was up 5.4% in July–September 2024 compared to the same period last year. Every category where volume rose—including fresh potatoes, chips, frozen potatoes, refrigerated potatoes, and deli-prepared sides—saw increases of more than 5%. Total dollar sales were stable at $4.5 billion for the period (-0.2%), and consumer price declined 5.3%.

Frozen potatoes saw the largest volume increase (6.6%), followed by chips (6.5%). Volume only decreased for instant potatoes (-1.4%) and canned potatoes (-5.0%), which represent 6% and 0.6% of volume sales respectively.

Potato chips saw increased dollar sales (3.2%), as did refrigerated potatoes (5%) and deli-prepared sides (7.4%). Dollar sales for frozen potatoes were stable (-0.01%), while they fell for fresh potatoes (-8.6%), instant potatoes (-1.5%), and canned potatoes (-2.5%).

Volume sales for fresh potatoes rose 5.0%. Russet, yellow, petite and medley potatoes all saw volume increases of more than 5%. Russets, which make up 65% of fresh volume sales, had a volume increase of 10.6%. Fresh dollar sales increased for yellow (5.6%), petite (1.7%), medley (5.1%), and fingerling (5.4%) potatoes. Overall, fresh consumer prices were down 13%, with an average price per pound of $0.95.

Smaller pack sizes of fresh potatoes (less than 2 pounds and 2-4 pounds) increased in both dollar and volume sales. Five-pound packs, which make up the largest volume share of fresh potato sales, increased (2.0%) but decreased in dollar sales (10.3%). Ten-pound packs also grew in volume sales (7.9%) but fell in dollar sales by 17.2% compared to the same period last year.

Circana (IRI) compiles these figures by working directly with retailers. Potatoes USA accepts no liability for the content of these reports or the consequences of any actions taken based on any information contained herein. Please reach out to Media@PotatoesUSA.com with any questions.

###

About Potatoes USA As representatives of U.S. potato growers and importers, Potatoes USA’s mission is to strengthen the demand for potatoes through marketing and research. By launching impactful marketing campaigns; coordinating regional, national, and international market and production research; and establishing new trade markets, Potatoes USA promotes the benefits of potatoes to audiences across the globe, including consumers, foodservice operators, retailers, and health professionals. For more information on America’s Favorite Vegetable, please visit PotatoGoodness.com and PotatoesUSA.com.