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In mid-October, Potatoes USA hosted 50 importers, distributors, and retailers representing 10 markets across Asia, Mexico, and Central America for a five-day reverse trade mission through Oregon and Washington.
One buyer from Taiwan expressed interest in sourcing U.S. dehydrated potatoes after attending product training and touring processing facilities.
In the Columbia Basin, the delegation visited farms, storage facilities, Oregon State University’s research and extension center in Hermiston, frozen and dehydrated potato processors, and fresh-packing facilities. The group wrapped up the week with retail visits in Seattle and a tour of the Port of Tacoma to learn how U.S. potatoes reach overseas markets.
The week was built to show the care and innovation behind fresh, frozen, and dehydrated U.S. potatoes at every stage — from research that anticipates growing challenges years ahead, to harvest, to processing that can turn the crop into fries the same day it leaves the ground.
A “Why Buy U.S.” presentation covered U.S. potato quality, the range of fresh, frozen, and dehydrated products, and how growing regions nationwide support a year-round supply. A midweek showcase let buyers meet directly with growers, processors, and shippers.
Oregon grower and Potatoes USA board member Chelsea Blatchford joined the tours, answering buyers’ questions throughout the week.
One participant, from Japan, said the tours impressed on him the power of variety. “When fresh potatoes are presented by type and use, shoppers find the right one for their meal, and potatoes become the anchor of the basket,” he said. “That insight is worth bringing home.”