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If you are considering exporting to new and underutilized markets, or even if you already do, you undoubtedly face a host of challenges. The free virtual presentation from the Potatoes USA Spring Board Meeting is now available to watch online at your convenience. It provides information on how to reduce risk, improve deal terms, and compete more effectively in global markets.
Led by LixCap Managing Director Matthew Meredith, this presentation highlights the opportunity to utilize a range of risk protection tools when trading in emerging markets. It emphasizes practical strategies exporters can use to manage payment risk, mitigate currency exposure, and strengthen their competitive position in new or challenging markets. The presentation introduces key trade finance and insurance tools available to U.S. exporters, including USDA, Ex-Im Bank, and private-sector solutions.
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LixCap is a research and advisory firm that combines rigorous market research with hands-on commercial engagement, logistics expertise, and regulatory know-how. Its team works directly with producers, buyers, and infrastructure operators to understand how food products move from origin to end markets. LixCap has led market opportunity assessments on a range of U.S. commodities, supported in-market representation, and implemented cold storage development projects in Africa and South Asia. With strong regional networks and trade finance expertise, LixCap helps U.S. exporters enter new markets, scale sustainably, and compete effectively.