U.S. Retail Potato Sales Stay Steady in 2025, Demonstrating Consistent Consumer Demand

DENVER (March 3, 2026) – U.S. retail sales of potatoes held steady throughout calendar year 2025, reflecting consistent consumer purchasing patterns across the category.  Total retail dollar sales reached $19.9 billion, with 15.3 billion pounds of potatoes (fresh weight equivalent) sold, according to data compiled by Circana. Total volume dipped just 0.5% from the prior year, while dollar sales edged down a modest 0.7%, driven primarily by a 1% decrease in the average consumer price per pound.

Category Information

• Volume sales grew for fresh potatoes (+1%) and deli-prepared sides (+0.9%).
• Chips, the largest category by fresh weight equivalent volume, declined 1.5%, along with frozen (-0.1%), instant (-2.6%), refrigerated (-2.6%), and canned (-0.7%) potatoes.
• All calculations are based on fresh weight equivalent.

Fresh Potatoes: Specialty Potatoes and Smaller Pack Sizes Drive Growth

Fresh potato volume sales increased 1% in 2025, with specialty potatoes leading the way. Yellow, medley, petite, and purple potatoes each grew more than 6% in volume. Russet volume sales declined just 0.5%, while reds decreased 6.6% and whites fell 9.4%.

Dollar sales followed a similar pattern, with strong gains from medley (8.8%),  purple (8.1%), and yellow (6.6%). White potatoes’ dollar sales declined 10%, and red potatoes decreased 9.2%. Overall, fresh potato dollar sales declined 0.3%, while the average consumer price per pound for fresh potatoes fell 1.4% to $0.89.

Smaller pack sizes saw notable growth. Volume sales increased for 1-2 pound bags (+6.3%), 2-4 pound bags (8.4%), and 8-pound bags (+5.8%). Fresh potatoes sold in bags, single-wrapped, and tray formats all posted volume gains. At the same time, volume sales decreased for 5-pound packs (-0.8%), 10-pound packs (-1.0%), and packs greater than 10 pounds (-40.7%).

Fresh potato purchase trips increasing even as spending per trip declined indicates that potatoes are being purchased more often in smaller baskets.

Chips, Frozen, and Other Types

Chips, the largest potato category by fresh weight equivalent volume, declined 1.5% in both volume and dollar sales. Frozen potato volume remained relatively steady (-0.1%). Instant and refrigerated potatoes each declined 2.6% in volume, while refrigerated potato dollar sales increased 0.4%. Deli-prepared potato sides are a small segment (0.9% of total volume) but posted modest growth in both volume (0.9%) and dollar sales (+2.8%).

Retail prices across the total potato category averaged $2.31 per pound in 2025, a decrease of 1.0% from the prior year. Prices per pound fell for frozen (-1.9%), fresh (-1.4%), instant (-0.2%), and chips (-0.01%), while rising for refrigerated (+3.1%) and deli-prepared sides (+1.9%).

Download 2025 Fresh Potato Retail Sales

Download 2025 Total Potato Retail Sales

Circana compiles these figures by working directly with retailers. Potatoes USA accepts no liability for the content of these reports or the consequences of any actions taken based on any information contained herein. Please reach out to me***@*********sa.com with any questions.