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DENVER (August 18, 2026) – U.S. retail potato sales remained stable during the 12-month period from July 2025 through June 2026 compared with the same period a year earlier.
Total retail dollar sales reached $20.0 billion, essentially unchanged from the previous year, with 15.2 billion pounds of potatoes (fresh weight equivalent) sold, according to data compiled by Circana. Total volume declined just 0.5%, while the average consumer retail price remained flat at $2.31 per pound.
Fresh potato volume reached 4.79 billion pounds, the highest level recorded during the past five years and the third consecutive year of volume growth. Fresh potatoes account for 34% of total potato volume sales. Fresh potato dollar sales totaled $4.2 billion, down 1.0% from the previous year, primarily reflecting a 1.2% decrease in the average retail price per pound.
Among fresh potatoes, purple potatoes posted the largest volume increase (+20.4%), followed by medley (+8.6%), petite (+6.8%), and yellow potatoes (+4.7%). White (-15.5%), fingerling (-18.5%), and red (-1.6%) potatoes declined during the period.
Russet potatoes remained the leading fresh potato type, accounting for more than 60% of fresh potato volume. Yellow potatoes maintained the second-largest share of fresh potato volume at 17%. Purple potatoes led both volume (+20.4%) and dollar sales (+17.5%) growth, followed by medley, petite, and yellow potatoes.
Smaller package sizes continued to gain share of fresh potato purchases. Volume sales of 2- to 4-pound bags increased 7.2%, while 1- to 2-pound bags grew 6.2%. The traditional 5-pound bag remained the largest segment, accounting for 53% of fresh potato pack-size volume.
Potato chips remained the largest potato category by fresh weight equivalent volume and were essentially unchanged from the prior year. Refrigerated, instant/dehydrated, and canned potatoes each posted volume declines during the period.
Deli-prepared potato side dishes, while a small portion of total potato volume, increased 1.7% during the period.
Average retail prices across the total potato category remained stable at $2.31 per pound during July 2025–June 2026. Fresh potato prices averaged 1.2% lower than the prior year, contributing to the decline in fresh potato dollar sales despite stable volume.
Overall, retail potato sales and volume remained stable during the period. Fresh potato volume reached a five-year high and marked a third consecutive year of growth, supported by growth in purple, medley, petite, and yellow potatoes, along with continued gains in smaller package sizes.
Circana compiles these figures by working directly with retailers. Potatoes USA accepts no liability for the content of these reports or the consequences of any actions taken based on any information contained herein.