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Did you know the average potato shopper’s basket value is over $98 compared to just $50 for non-fresh-potato shoppers? Or that ChatGPT is emerging as a top source for homemade chip recipes? These are some of the insights Potatoes USA’s retail team has been proactively sharing with retail industry publications, including research and merchandising strategies that help retailers grow potato sales.
In a feature in The Packer, Nick Bartelme, Potatoes USA’s global retail development manager, shared the latest retail sales data with an audience of retail produce decision-makers. Nick shared details around potato purchase frequency, where we saw volume growth over the last year, and the incremental sales potential if half of potato-buying households make one additional potato purchase per year.
Read the full article in The Packer.
Potatoes USA’s analysis of consumer search behavior earned widespread coverage in The Packer, Produce Blue Book, And Now U Know, Perishable News, and Produce News. The analysis identified specific ways retailers can turn online interest into in-store sales, including trending searches around Starbucks-inspired recipes, making chips at home, and baked potato bars.
Ahead of one of the potato category’s strongest sales weeks, Potatoes USA shared three practical merchandising strategies with retailers: leading with the right variety mix, building displays around the full holiday meal, and positioning potatoes as an easy win for families. The tips were picked up by produce industry publications And Now U Know and Perishable News.
Potatoes USA CEO Blair Richardson sat down with Produce Blue Book for a wide-ranging interview covering the state of the potato industry, organizational strategy, and what’s ahead. Read the full interview in Produce Blue Book.
Several of these articles point back to a growing body of research and tools that Potatoes USA makes available through the Retail Resource Center at PotatoRetailer.com. The hub brings together retail sales reports, basket data analyses, merchandising best practices, shopper profiles, regional market reports, case studies, and ready-to-use promotional toolkits — all in one place.
The Resource Center is an extension of Potatoes USA’s retail program, which is focused on growing the entire potato category. Central to that effort is the “Power of One” campaign, which aims to drive at least one additional purchase per year in half of all current potato-buying U.S. households — an estimated 245 million in additional pounds of potatoes sold annually.
For growers and others in the supply chain who work with retail partners, directing them to PotatoRetailer.com is an easy way to connect them with category-level support and to show that the broader potato industry is invested in their success.