Potatoes USA Receives $4.2 Million USDA MAP Award to Expand Global Markets for U.S. Potatoes

February 12, 2026

Potatoes USA has been awarded $4.2 million through the U.S. Department of Agriculture’s Market Access Program (MAP) to support efforts that expand export opportunities and strengthen global demand for U.S. potatoes.

MAP funding helps the U.S. potato industry grow international markets, increase usage across foodservice, retail, and consumer channels, and reinforce the value and competitiveness of U.S. potatoes worldwide. These investments support long-term demand growth, expanded market access, and create opportunities for U.S. potato growers and the broader industry.

Read the official USDA annoucement

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