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Members of the Potatoes USA board travelled to Boston last week for their Summer Meeting. In each board committee meeting, the committee chair and Potatoes USA staff liaison presented on wins and learnings from the previous fiscal year (July 2024-June 2025) and how they plan to apply those learnings in our new fiscal year, which began on July 1.
The Potatoes USA board committees are:
While each program looked at year-over-year evolution, during Blair Richardson’s CEO Update to the full board, he took a moment to reflect on how much has changed over the last dozen years, both internally at Potatoes USA and externally. He emphasized that while we can’t control crop size, market prices, and other external factors year to year, Potatoes USA is continually protecting existing demand for potatoes and working to create new demand for the future. Especially with changes in the global marketplace, as trade has increased alongside production growth, the industry needs to be adaptable.
Board Chairman Steve Elfering shared a similar sentiment, speaking to the importance of seeing beyond short-term trends, and thinking long-term and at a macro level when it comes to Potatoes USA’s goal of increasing demand for potatoes.
Board members also attended a social media training about building a social media marketing strategy.
Outside of the boardroom, attendees enjoyed a Red Sox game at historic Fenway Park and participated in a scavenger hunt that took them from the Boston Common, through the Public Garden, and down to Faneuil Hall, giving everyone an informative, fun walking tour through Boston.
Thank you to all the board members who were able to make it to Boston – we know how busy everyone is, so we appreciate the time and commitment to gather in person. If you are interested in learning more about what was presented at the meeting, please reach out to Potatoes USA at me***@*********sa.com.