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Bruce Niederhauser is a living legacy of potato knowledge. While he’s currently a crop consultant in North Carolina, his journey with potatoes started at the age of 10 in Mexico, where he was born.
Bruce’s father, John Niederhauser, was an American plant pathologist and member of the Rockefeller Foundation’s Mexican Agriculture Program—affectionately nicknamed “Mr. Potato” for his contributions to the potato industry. As a child, Bruce would accompany his father to his research station, assisting him and his team with their experiments.
He followed his father’s passion for potatoes and eventually moved to North Carolina, where he became a potato buyer for a large snack food provider. When his role shifted to international buying, he pivoted his career toward consulting.
Bruce believes that potatoes are a staple vegetable and envisions a bright future for potato production. His favorite way to enjoy potatoes is as a baked potato right out of the oven with butter, sour cream, and crispy skin—accompanied by a steak and salad.
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