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We’re making sure consumers keep potatoes on the menu all summer with a public relations campaign featuring “10 tips for the best potato salad of your life.”
The stats: The article has already appeared on 1,044 news websites including the Los Angeles Times and the Miami Herald, reaching nearly 127 million people.
Why it matters: Tips for the “best” version of traditional potato recipes checks a lot of boxes for what consumers are looking for in their home cooking right now.
- According to the latest Consumer Attitudes & Usage (A&U) Study conducted, 83% of consumers follow a recipe when cooking. Most describe their style as traditional yet creative, and they prefer to prepare basic meals from scratch, as opposed to complex, gourmet food.
- These findings complement the 2023 Consumer Path to Purchase research, which found that recipe inspiration can significantly motivate consumers’ purchases both before going grocery shopping and in stores.
- Tried and true favorites like potato salad are some of the most frequently searched topics on PotatoGoodness.com.
More to come: The potato salad story is expected to be shared by even more online and print news outlets in the weeks to come.
Weekly Potato Industry Insights
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