Millions of Consumers Learn the Best Potato Salad Tips for Summer

We’re  making sure consumers keep potatoes on the menu all summer with a public relations campaign featuring “10 tips for the best potato salad of your life.”

The stats: The article has already appeared on 1,044 news websites including the Los Angeles Times and the Miami Herald, reaching nearly 127 million people.

Why it matters: Tips for the “best” version of traditional potato recipes checks a lot of boxes for what consumers are looking for in their home cooking right now.

• According to the latest Consumer Attitudes & Usage (A&U) Study conducted, 83% of consumers follow a recipe when cooking. Most describe their style as traditional yet creative, and they prefer to prepare basic meals from scratch, as opposed to complex, gourmet food.
• These findings complement the 2023 Consumer Path to Purchase research, which found that recipe inspiration can significantly motivate consumers’ purchases both before going grocery shopping and in stores.
• Tried and true favorites like potato salad are some of the most frequently searched topics on PotatoGoodness.com.

More to come: The potato salad story is expected to be shared by even more online and print news outlets in the weeks to come.