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What started as a fresh, playful, budget-friendly idea two years ago has sprouted into a full-fledged viral sensation, catching the attention of everyone from major retailers to The New York Times and late-night host Jimmy Kimmel.
Now in its third year, Potatoes USA began promoting the use of America’s favorite vegetable for Easter decorations in 2023 when rising food prices began sending consumers searching for ways to save money.
The trend has garnered significant national media attention in previous years, and 2025 again saw the idea of painting potatoes go viral, notching over 2,000 traditional media hits and appearing in major publications like The New York Times, NPR, Good Morning America, Good Housekeeping, Parents Magazine, HGTV, The Pioneer Woman, U.S. Farm Report, and more.
Major retailers like Albertsons, Safeway, and Redner’s Markets even promoted the trend on their social media channels, as well as through in-store promotions.
Social media users also joined the fun. For example, on Instagram, food, fitness, and parenting influencer Tara Woodcox shared a video of herself dyeing potatoes with her son saying, “We had a blast!” Her post received nearly 163,000 likes.
Did you or your family paint potatoes this Easter? If so, we’d love to see your photos! Please send them to me***@*********sa.com – we’ll randomly select a few submitters to win Potatoes USA swag!
