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Potatoes USA conducted two demand-building activities in Guatemala to engage culinary professionals and consumers while showcasing the versatility, quality, and value of U.S. potatoes.
Potatoes USA partnered with a culinary and hospitality school in Guatemala City to host an educational workshop where chefs learned about the benefits, available formats, and best practices for preparing U.S. potatoes. The event included a hands-on cooking session where participants created recipes using multiple U.S. potato formats, gaining practical knowledge they can apply in their own kitchens and share with culinary students.
Potatoes USA also partnered with Guatevisión, a major broadcasting network in Guatemala, to film a cooking show featuring U.S. potatoes. A chef demonstrated recipes highlighting the versatility and convenience of U.S. potatoes, while influencers and media personalities participated in interactive cooking activities. The event raised consumer awareness of the nutritional benefits and variety of U.S. potatoes available in the market.
Together, these activities increased awareness and created new opportunities to grow demand for U.S. potatoes in Guatemala.