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On May 3, 26 Speedy Spuds in custom potato costumes took on the Pittsburgh Marathon and Half Marathon, putting potatoes at the center of one of the biggest race weekends of the year. The Speedy Spud campaign earned 30 original media placements across 10 cities, including national coverage on CBSNews.com.
The campaign featured 26 runners — one for each gram of carbs in a medium (5.3-oz.) skin-on potato — and costumes were complete with nutrition labels showing how potatoes can fuel athletic performance. A coordinated social media campaign around the event added 59 posts and nearly 12,000 interactions across Facebook, Instagram, TikTok, and YouTube.
Watch the highlight video to see the campaign in action!