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Shoppers who buy fresh potatoes spend $98.58 per trip — nearly double the $49.86 spent by non-potato shoppers, according to Circana data. The basket study also found every $1 spent on fresh potatoes unlocks $24.94 in additional spending. Fresh potato sales have continued to grow, generating $1.31 billion more in 2025 annual sales than in 2019. A new Potatoes USA one-pager brings these and other retail insights together for easy sharing with retail partners.