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Research Reports

Consumer Attitudes and Usage

Date: 2022

Topic: Market Insights

Objective:

The consumer attitudes and usage study is conducted annually to gather insights on U.S. consumers, evaluating their attitudes towards foods and their dietary choices. The study also measures attitudes toward potatoes. (Study fielded January 2022, online with 2,000 respondents.)

Highlights:

The potato remains America’s favorite vegetable with 76% of respondents reporting they eat potatoes at least once per week. (Up 4% from 2021) When asked what would make them likely to buy more potatoes, consumers stated:

  • Convenience
  • Easy to Cook
  • Smaller bags to minimize waste
  • Nutritional information
  • Recipes/meal ideas before shopping

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Additional Market Insights Reports

Read Summary
2019

2022 Foodservice Menu Trend

Objective:

This is a comprehensive report depicting the potato category’s penetration on menus across different segments, dayparts, cuisines, and much more. The data is collected by Datassential, a leading food industry research firm.

Download Report
Read Summary
2019

2021 Foodservice Menu Trends

Objective:

This is a comprehensive report depicting the potato category’s penetration on menus across different segments, dayparts, cuisines, and much more. The data is collected by Datassential, a leading food industry research firm.

Download Report

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