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Research Reports

Consumer Attitudes and Usage

Date: 2022

Topic: Market Insights


The consumer attitudes and usage study is conducted annually to gather insights on U.S. consumers, evaluating their attitudes towards foods and their dietary choices. The study also measures attitudes toward potatoes. (Study fielded January 2022, online with 2,000 respondents.)


The potato remains America’s favorite vegetable with 76% of respondents reporting they eat potatoes at least once per week. (Up 4% from 2021) When asked what would make them likely to buy more potatoes, consumers stated:

  • Convenience
  • Easy to Cook
  • Smaller bags to minimize waste
  • Nutritional information
  • Recipes/meal ideas before shopping

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