This is a comprehensive report depicting the potato category’s penetration on menus across different segments, dayparts, cuisines, and much more. The data is collected by Datassential, a leading food industry research firm.
Potatoes have a presence on 82.9% of restaurant menus in the U.S.
Fast-casual restaurants are projected to experience the most growth of potatoes, 5%, over the next four years
The top five potato dishes on menus are fries, mashed potatoes, potato salad, hash browns, and baked potatoes.
The top five trending potato dishes include tater drums, breakfast potatoes, curly fries, waffle fries, and loaded fries, all showing the strongest growth rates.
The consumer attitudes and usage study is conducted annually to gather insights on U.S. consumers, evaluating their attitudes towards foods and their dietary choices. The study also measures attitudes toward potatoes. (Study fielded January 2022, online with 2,000 respondents.)
The Consumer Recipe Insights study looks at how consumers are using recipes, including what type of dish, meal, and occasion they are being used for. The study also looks at the different cooking skill levels and what each skill set is looking for in a recipe.
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