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Research Reports

2021 Foodservice Menu Trends

Date: 2021

Topic: Market Insights

Objective:

This is a comprehensive report depicting the potato category’s penetration on menus across different segments, dayparts, cuisines, and much more. The data is collected by Datassential, a leading food industry research firm.

Highlights:

  • Potatoes have a presence on 82.9% of restaurant menus in the U.S.
  • Fast-casual restaurants are projected to experience the most growth of potatoes, 5%, over the next four years
  • The top five potato dishes on menus are fries, mashed potatoes, potato salad, hash browns, and baked potatoes.
  • The top five trending potato dishes include tater drums, breakfast potatoes, curly fries, waffle fries, and loaded fries, all showing the strongest growth rates. 
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Additional Market Insights Reports

Read Summary
2019

2022 Foodservice Patron Study

Objective:

The best way to understand restaurant patrons' habits and opinions about potatoes when dining out is to ask them. So we did! We surveyed 1,500 patrons, focusing on several key areas: expectations, as they relate to potatoes, the impact the “style” of a restaurant has on potato perceptions, and understanding potato usage, as well as the formats that are enjoyed.

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Read Summary
2019

2022 Foodservice Menu Trend

Objective:

This is a comprehensive report depicting the potato category’s penetration on menus across different segments, dayparts, cuisines, and much more. The data is collected by Datassential, a leading food industry research firm.

Download Report
Read Summary
2019

Consumer Attitudes and Usage

Objective:

The consumer attitudes and usage study is conducted annually to gather insights on U.S. consumers, evaluating their attitudes towards foods and their dietary choices. The study also measures attitudes toward potatoes. (Study fielded January 2022, online with 2,000 respondents.)

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