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Research Reports

2020-2021 Potato Volumetric Report

Date: 2021

Topic: Market Insights

Objective:

This study measures the potato volume data for both fresh and processed potatoes during marketing year July 2020–June 2021 in the United States foodservice marketplace.

Highlights:

  • The 2020/2021 marketing year experienced dramatic changes for the foodservice industry. These impacted sales of potatoes to this sector.
  • While restaurant sales took a significant hit in 2020/21, potatoes outperformed the foodservice industry as a whole.
  • Limited-service restaurants (LSR) continue to represent the largest share of foodservice potato volume.
  • Since MY19, frozen potatoes have gained 4 percentage points in volume share, now representing 64% of all potato products. Its concentration in the LSR segment has driven this share increase.
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Additional Market Insights Reports

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2019

2022 Foodservice Patron Study

Objective:

The best way to understand restaurant patrons' habits and opinions about potatoes when dining out is to ask them. So we did! We surveyed 1,500 patrons, focusing on several key areas: expectations, as they relate to potatoes, the impact the “style” of a restaurant has on potato perceptions, and understanding potato usage, as well as the formats that are enjoyed.

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2019

2022 Foodservice Menu Trend

Objective:

This is a comprehensive report depicting the potato category’s penetration on menus across different segments, dayparts, cuisines, and much more. The data is collected by Datassential, a leading food industry research firm.

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2019

Consumer Attitudes and Usage

Objective:

The consumer attitudes and usage study is conducted annually to gather insights on U.S. consumers, evaluating their attitudes towards foods and their dietary choices. The study also measures attitudes toward potatoes. (Study fielded January 2022, online with 2,000 respondents.)

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