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Positive potato stories are on the rise as more news covers the benefits of potatoes
Over the last year, press coverage about potatoes has improved, according to media tracking. Negative potato health-related topics have decreased. Download this 2-page snapshot for a quick look at the results. For the complete report, please contact Bonnie Johnson at Bo****@*********sa.com.
Potato Media Coverage Trends Report: Oct. 2021 – Sept. 2022: Download Snapshot (PDF)
Meltwater provides media monitoring, and social posts are pulled from YouTube and Twitter. Hillenby manually aggregates the data and analyzes the tone and reach, categorizing the articles by media platform and topic. Tone and reach are scored on a 1-3 scale, with 3 indicating the most positive tone or broadest reach. Potatoes USA accepts no liability for the content of these reports or the consequences of any actions based on any information contained herein. Please reach out to Me***@*********SA.com with any questions.
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