Millions of Americans Learn How to Fuel Their Day with Potatoes
June 12, 2024
Millions of American TV viewers, radio and podcast listeners learned how to fuel their day with energy-packed potatoes for National Physical Fitness and Sports Month in May. Take a look at the interview segment here.
The Strategy: Kelly Jones, a board-certified specialist in sports dietetics, media and nutrition communications conducted a series of interviews with television stations around the country from Cedar Rapids, Iowa to Columbus, GA.
The Message: Kelly discussed why nutrient-dense potatoes are an affordable, versatile, crowd-pleasing way to get the energy you need for any activity from running a marathon to running errands. She also shared a few easy, tasty potato recipes to keep the whole family going all day, including:
Potato Power Bowl: Add whatever toppings you have on hand—and great for leftovers!
Baked Potato Hacks: Cook in an air fryer and add toppings that deliver even more protein, nutrients and flavor.
Kelly also shared with viewers that America’s favorite vegetable has more potassium than a banana, 3 grams of plant-based protein and almost one-third of the vitamin C we need daily, in addition to 2 grams of fiber to help us feel full longer.
The Results: Interviews with Kelly aired 1,420 times on 1,417 stations, reaching more than 13 million viewers—more than the population of New York City and Los Angeles combined!
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