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What Are You Eating Campaign Toolkit

For years we’ve talked about why you can eat potatoes. Now we’re talking about why you should eat potatoes. Getting the whole industry involved is key to getting this message heard. Find the tools you need to support the process with events in your area.

Event Tools

This campaign is about showing how potatoes fuel performance by giving people the nutrition they need for athletic activity. In this toolkit, you’ll find everything from ads and event tools to recipes, videos and social media content.

Event Documents & Handouts

Recipes for Events

Props & Displays

Booth Examples

Potatoes USA team at booth at event
Example of booth setup at an event
Sample of a What Are You Eating? booth at marathon
Potatoes materials in booth at Chicago's Rock and Roll Marathon

Marketing Success Stories

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