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About the Retail Marketing Program
The Potatoes USA retail marketing program drives demand for potatoes by supporting retailers and growers with shopper insights, merchandising best practices, research-backed promotional strategies, and practical tools. The program provides training on proper storage and handling, merchandising best practices, research-backed promotional recommendations, data analysis, and marketing support.
The resources on this page can help retailers:
- Understand proper storage, handling, nutrition, and cooking methods of potatoes
- Gain insights into who buys potatoes, why they choose specific types, and how to appeal to different consumer segments
- Use data to create compelling in-store displays, targeted promotions, and engaging digital content
You may also find them helpful to use in your work with retailers.
Potatoes offer consistent sales throughout the year for retailers with additional spikes during the holidays. America’s favorite vegetable is a very important commodity for consumers and retailers.
Retail Resources
Reference Guides
Potato Merchandising Best Practices
Reference Guides
Potato Retail Toolkit
Reference Guides
Optimizing the Shelf Life of Fresh Potatoes
Reference Guides
Potatoes Seasonal Promotions Guide for Retail
Reference Guides
January-December 2024 Basket Data Analysis
Reports
2024 Fresh Potato Consumer Profile
Reference Guides
July 2023–June 2024 Basket Data Analysis
Reports
2023 Consumer Path to Purchasing Potatoes Study
Reference Guides
2022 Fresh Potato Retail Consumer Profile
Reference Guides
2021 Fresh Potato Virtual Shopper Guide
Reference Guides
2021 Potato Virtual Shopper Guide
Reports
2020 Consumer Path to Purchasing Potatoes Study
Reports
2020 Total Store Study
Reference Guides
Potatoes USA & Ibotta Retail Case Study
Presentation Tools
Presentation Tools
Graphics – Path to Purchase
Presentation Tools
Graphics – Total Store Study
Presentation Tools
Graphics – Potato Cooking Methods
Presentation Tools
Graphics – Potatoes Fuel Performance
Retail Education Videos
Videos
Retail Education: Types of Potatoes
Videos
Retail Education: Potato Nutrition
Videos
Retail Education: Potato Assortment, Incrementality, Storage & Handling
Videos
Retail Education: Potato Displays and Promotions
Videos
Retail Education: Growing, Harvesting, & Packaging Potatoes
Looking for more?
Visit the retail section on PotatoGoodness.com to explore additional tools and resources designed specifically for the retail sector.